Monday, August 27, 2007

Perez a media magnate?

Is this man more influential than Rupert? Given the number of stories he has broken recently and the space traditional media is dedicating to him he must be getting close right?

I have long been a fan of Perez and his bitchy ways (though he is nothing on Michael K), but recently this man's power and access to celebrity has been going through the roof.

It was Perez who got the interview scoop with Amy Winehouse when she had a bust up with hubby Blake Civil-Fielder - I doubt traditional media probably even thought an interview was possible.

Perez who was one of the first to post news of Lindsay Lohan's car crash , and who her father called direct to offer his thoughts on the issue at hand.

And again it was Perez who Posh felt it most important to meet to address her media image when she first arrived in LA.

Obviously Perez is a light weight when you consider Red Rupert's vast network of political, business and social influence, but as public demand for celeb info that is up to date and current grows at a seemingly insatiable rate; Perez armed with his contact book of sources, celebrities and news hounds combined with his ability to influence traditional media - London Paper for instance reran a Perez Hilton interview on its front page on Friday 24 August - must without doubt be considered one of the hottest media magnates of the moment.

Filling the void

My regular home on net - MGs - has become a little bit of a mixed bag in terms of content. It is also suffering in the post Facebook era from a severe lack of attention. However, with the setting up of this blog I am hereby attempting to resurrect my online presence (chest pressed out all proud like).

I have been thinking about splitting content for this site away form my more personal blog for a while, but it wasn't until listening to a presentation from the clever Jonny Bentwood, where he pointed out that my social media influence was being diminished by lack of relevance, that tipped the scales. Could I be influential if I was more targeted in my communication? Well probably not, but I think it is nice to have a more relevant and focused blog anyways.

So here it is, a blog dedicated to my rants about media, marketing and PR.

I doubt there will anything too ground breaking or revolutionary here, but it will be nice to reinstate my blogging presence - especially if the chat on the web from the likes of Hugh MacLeod that traditional blogging is on the wane is true. Could this blog be landing in a gaping void?

Doubt it...